The Fresh Grower
Our Story

The Fresh Grower 

Nestled amongst the rolling hills of Pukekohe, 50km south of Auckland, is the original homestead and fertile growing region of the Fresh Grower’s premium product range.

Originally a grandfather and father business, the Fong family’s dedication to fresh produce started in 1948 when Allan’s father, started growing a select range of crops from a 12ha holding. 

Joining the family business, Allan and his brother, Colin, have continued to expand the range of vegetables to include a diverse range of specialty lettuces, with Baby Cos being the premium line. Other varieties include Bellaverde (Sweet Stemmed Broccoli or Slender Stems), a range of kale, fennel, Asian vegetables and some baby leaf salad mixes.

The Fresh Grower has been cropping around 300 ha of land in the Franklin District and supplies vegetables nationwide to the wholesale, retail and restaurant trade.

Pro-actively adopting Integrated Pest and Disease Management (IPM) programmes enables production of crops with nil or minimal pesticide residues. Our produce is harvested at the peak of perfection; at the optimal point when it’s young and sweet and then hand-packed, in-the-field. This guarantees quality premium product is brought to you as consistently as weather allows most of the year.

Proud to state our place of origin, our promotional strategy is to brand all our products with labels that clearly inform and educate. 

With this heritage it is the aim of The Fresh Grower to be leading the demand for vegetables that excites and stimulates the palate of its consumers.


Now you know our story, click here to see the products we offer, or send us a message to say hello

Allan and Colin
Allan and Colin today
Allan and Colin
Allan (right) and Colin back in the day
Allan and Colin
Young Allan on the farm